‘FuneralPlay’ uses a tech start-up commercial style in website storytelling, however ’FuneralPlay’ is a non-profit fictitious concept project. ‘FuneralPlay’ does not have any actual financial function, and does not share data with other platforms.

Ruini Shi (UK)
Ruini Shi is an animation director and a crypto researcher. Ruini explores virtual intimacy and creates narratives that interrogate the compatibility between humanity and emerging technologies. She holds BA in Interaction and Moving Images from London College of Communication and MA in Animation from the Royal College of Art. Ruini is currently a PhD candidate, investigated the possibilities between crypto and animation, currently pursuing her PhD on the possibilities presented by the confluence of crypto and animation. Her first film ‘Strings’ won the Award of Distinction Prix Ars Electronica 2019; her graduation film ‘Desire Line’ won 3rd prize in the animation catalogue of ADAF Awards 2020 and has been selected for festivals worldwide including Animafest Zagreb, Royal Television Society Award, transmediale; her recent work ‘FuneralPlay’ won the first award at iArt Youth Project 2021. She was nominated for the Rapport Award for Women in Art and Tech in 2019.